Two Ironman Champions Sign with Zoot

March 4th, 2011 - Posted by zoot

Zoot is proud to announce the signing of two Ironman Champions, Jordan Rapp and Ben Hoffman.

Zoot athlete, Jordan Rapp

Jordan Rapp, “Rappstar”, will be racing in Zoot “Head To Toe”.  His upcoming season includes sprint triathlons, duathlons, half Iron distance and full Iron distance triathlons.

Jordan is an exceptionally talented athlete and well known his technical racing qualities. In 2009 he placed 1st at Ironman Canada and 1st at Ironman Arizona. In 2010 he was on his way to another successful year in triathlon when he was in a horrific bicycle accident that almost took his life. Within time he recuperated, went back to IM Arizona and placed 4th. 2011 is sure to be a winning year for Jordan.

Here’s what Jordan has to say: The Zoot slogan is “Born in Kona,” and while that may be true of the brand itself, the products are born the way I believe all good products should be – inside the minds of creative designers and engineers with a passion for this sport. The new Prophet wetsuit is a perfect example. It’s the first wetsuit to focus on the backside of the forearm by using computational fluid dynamics (CFD) to look at how improving flow off the arm could improve propulsion in the water. I’m not going to try to say “it’s worth 1sec/100m” or anything like that, because a swimmer in a wetsuit isn’t nearly as quantifiable as, for example, a bike in a wind tunnel. But it’s that sort of approach to product design that I think typifies the Zoot philosophy. Whether it’s shoes, or compression, or any of the other areas where Zoot has quickly established itself as a pioneer and innovator, the process is the same. It’s not, “how can we make the same products a little bit better.” It’s, “how can we make the very best product, using our entire repertoire of skills, without paying any mind to how things are-or were-done.” Whether it’s wetsuits influencing the design and stitching of shoes as in the Ultra Speed, or compression shaping the design of cycling bib, Zoot’s cooperative and “zero baggage” mentality is something that I’m absolutely thrilled to be a part of. I’m hopeful that I can help a great company make great products even better. Though so far, the design team seems to be at least two steps ahead of every idea I throw their way. Maybe one of these days I’ll get lucky… Until then, I’ll take some solace knowing that I’m not only racing and training in some of the most intelligently designed products on the market, but also that there’s even better stuff coming down the pipeline for the future. I’m truly proud to get to play a role in those future products, even if it’s mostly just saying, “I wish I’d thought of that!” Thank you Zoot for making me a member of the tribe.

Here’s what we have to say, Jordan, we couldn’t be more excited to have you join our Tribe. Your character and personality are incredible, you’re an inspiration. Thank you for choosing Zoot.

Zoot athlete, Ben Hoffman

Ben Hoffman, “The HOFF”, will also be racing in Zoot “Head To Toe” across the country while competing in every distance triathlon from sprint to Ironman.

Ben is currently training in Tucson, AZ with his Missoula, MT crew and will most likely kick off the season with the Abu Dhabi International Triathlon. He is a native of Colorado, grew up in Grand Junction, went to college in Missoula Montana, then back to Durango CO before settling in the Triathlon Mecca, Boulder, CO.

In 2009 Ben placed top ten in a number of competitive Half Iron distance races including Wildflower. 2010 proved to be a breakthrough year, Ben raced exceptionally well with a 2nd at Ironman St. George and a victory Win at Ironman Lake Placid, and not to mention a Win at Ironman 70.3 Branson.

Here’s what Ben has to say; “I’m thrilled to be joining the Zoot Tribe for 2011 and beyond.  With their comprehensive line of high-quality equipment, and total commitment to the triathlon lifestyle, I know it will be a great partnership for many years to come. I can’t wait to get out and start racing in the new gear!”

Welcome to the Tribe Jordan and Ben, we’re stoked to have you along for the ride!




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