Flashback to March 2008

March 13th, 2014 - Posted by zoot

Flashback to March 2008

We are extremely proud of our storied past. For this episode of #ThrowBackThursday we are looking at a huge milestone for the company – the release of the first tri specific shoe. Here is an excerpt from the 2008 Xtri.com article explaining what made the original Ultra line so special.

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After years of studying triathletes, and further reinforced by athlete focus groups, Zoot Sports identified four inherent footwear problems specific to triathletes:

Speed of Entry – The need to get in and out of T2 as quickly as possible
Sockless Wear – Triathletes don’t want to take the time to put socks on
Water Retention – Studies have shown that traditional running shoes can gain an additional 30% of their weight during a race
Biomechanics – Athletes run differently after racing a bike

The solution to these problems is the ULTRA Line of Footwear. The initial ULTRA line of Zoot Footwear includes four models in both men’s and women’s styles: the ULTRA Race, an 8.4 ounce neutral racing shoe; the ULTRA TT, a 9.2 ounce neutral lightweight trainer; the ULTRA Tempo+, a 9.5 oz. dual-density midsole stability shoe; and the ULTRA Recovery Sandal, a fully customizable and cushioned sandal that helps reduce swelling and promotes a speedy recovery.

 

Born in Kona

February 27th, 2014 - Posted by zoot

Zoot Sports was founded by Christal Nylin in 1983 in Kona, Hawaii – the home of the Ironman Triathlon World Championships. She had noticed that the athletes competing in the Ironman needed something more functional to race in. The problem was that the competitors were using the transition points as changing areas and losing valuable time. What they needed was gear that would allow them to seamlessly transition between swim, bike and run. Christal knew that she could do better and decided to make performance apparel that catered to these elite athletes.

Christal began by sewing pads into run shorts, experimenting with swim fabrics, attaching run singlets to bike shorts, and eventually created one and two-piece race suits for triathletes. With innovative designs, such as the padded Tri Brief, the drop tail, the aerodynamically designed Tri Jersey and the 3″ inseam bike shorts, her tri racesuits immediately gained popularity. And just like today, Zoot’s colorful designs were a large hit with the athletes.

All of these ideas were guided by the same principle that Zoot follows today: Innovative product solutions for multisport athletes.