Flashback to March 2008
We are extremely proud of our storied past. For this episode of #ThrowBackThursday we are looking at a huge milestone for the company – the release of the first tri specific shoe. Here is an excerpt from the 2008 Xtri.com article explaining what made the original Ultra line so special.
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After years of studying triathletes, and further reinforced by athlete focus groups, Zoot Sports identified four inherent footwear problems specific to triathletes:
Speed of Entry – The need to get in and out of T2 as quickly as possible
Sockless Wear – Triathletes don’t want to take the time to put socks on
Water Retention – Studies have shown that traditional running shoes can gain an additional 30% of their weight during a race
Biomechanics – Athletes run differently after racing a bike
The solution to these problems is the ULTRA Line of Footwear. The initial ULTRA line of Zoot Footwear includes four models in both men’s and women’s styles: the ULTRA Race, an 8.4 ounce neutral racing shoe; the ULTRA TT, a 9.2 ounce neutral lightweight trainer; the ULTRA Tempo+, a 9.5 oz. dual-density midsole stability shoe; and the ULTRA Recovery Sandal, a fully customizable and cushioned sandal that helps reduce swelling and promotes a speedy recovery.